Wella Illumina Color 7/43 Medium Red Gold Blonde 60ML Blue Bleach for Hair Stylists Cruelty-free option for those who

Cruelty-free option for those who care about animal welfare

Apply evenly to damp

Ideal for dry

cool brown hues with subtle gold undertones

Acts as a UV filter and antioxidant to prolong the beauty of color with Color Fix Complex

Wella Illumina Color 7/43 Medium Red Gold Blonde 60ML Blue Bleach for Hair Stylists Cruelty-free option for those whoCreate dimensional and natural looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.