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The Effortless Experience: Conquering the New Battleground for Customer Loyalty Class Code_37 Measure your results and fine-tuneConventional wisdom holds that to increase loyalty, companies must 'delight' customers by exceeding service expectations. But no matter how exciting special deals may be, the 'dazzle factor' does not solve customer problems. Yet most companies have failed to realize this and pay dearly in terms of wasted investments, lost customers, and squandered loyalty. Matthew Dixon, bestselling author of The Challenger Sale, has teamed up with Nicholas Toman and
