The Itch "It’s The Hope That Kills You" COLOR:PINK which revolutionized the world of

which revolutionized the world of sports and culture with the Air Jordan brand

and producer sombr (born Shane Boose) began making music in his bedroom while studying classical composition at LaGuardia High School

and previously unseen photos of the band making the album in their Chicago studio

punishing rhythms

widespined outer sleeve

The Itch "It’s The Hope That Kills You" COLOR:PINK which revolutionized the world ofLondon alt pop group The Itch release their debut LP via Fiction and I OH YOU. On Its The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism. Think Talking Heads, Think prime DFA records. Think absolutely essential.