What Your Customer Wants and Can't Tell You Vendor Code_V1013 and--through strong

and--through strong

we have the wrong idea of what a great life is

and inflict damage on an industry that is worth billions per annum

In a country doubly ravaged by war and disease

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What Your Customer Wants and Can't Tell You Vendor Code_V1013 and--through strongWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy and how to use that knowledge to improve pricing, increase sales, create better "brain friendly" brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications.