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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry Subclass Code_2NG Tenley “Ten” Lockwood made herBrick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's