An analysis of "Product Placement" as a strategic communication instrument formatIsbn:Softcover - 9783838612669 die Dynamik einer Situation

die Dynamik einer Situation

Im Vergleich zum Ausland existiert in Deutschland weiterhin die starre Aufteilung des Bankensektors in die drei Säulen aus Kreditbanken

um die steuerlichen Vorschriften in ihrem Sinne vorteilhaft zu nutzen

Ein eigenes Konzernsteuerrecht1

Image-Builder

An analysis of "Product Placement" as a strategic communication instrument formatIsbn:Softcover - 9783838612669 die Dynamik einer SituationInhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company? s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit